ABOUT APRIL E. WILSON

EXECUTIVE SUMMARY

I am a healthcare revenue cycle, analytics, and product leader with more than two decades of experience working across revenue cycle technology, analytics, and patient financial strategy. My work focuses on helping healthcare organizations modernize complex systems while maintaining regulatory compliance, financial sustainability, and trust with patients.

I am also the author and co-author of multiple books and companion guides on healthcare revenue cycle management, analytics, and patient financial experience.

I have led strategy across regulated healthcare environments, partnering with executive, product, analytics, and go-to-market teams to translate data, policy, and operational complexity into measurable performance.

  • Revenue cycle strategy from front-end access through patient payment

  • Analytics leadership, including KPI frameworks, dashboards, and forecasting

  • Product and go-to-market strategy in regulated B2B healthcare and SaaS

  • Patient financial experience, transparency, and affordability

  • Policy, compliance, and operational risk as they relate to revenue performance

What I work on

Career context

My career spans healthcare technology, analytics, product leadership, and go-to-market strategy. I have worked across vendor, operational, and consumer-facing perspectives, which informs my approach to revenue cycle modernization and patient financial engagement.

Rather than focusing on point solutions, my work emphasizes systems thinking — aligning data, operations, policy, and human behavior to improve outcomes for both healthcare organizations and the people they serve.

Published Work

I am the author and co-author of multiple nonfiction books and companion guides focused on healthcare revenue cycle management, analytics, and patient financial experience. My writing addresses both executive and operational audiences, with an emphasis on modernization, sustainability, and real-world application.

A complete list of titles is available on the Books & Publications page.

Books and Publications

  • Healthcare revenue cycle strategy and modernization

  • Analytics and measurement in regulated environments

  • Revenue cycle workforce and operational design

  • Patient financial experience, transparency, and financial assistance

I work at the intersection of revenue cycle operations, analytics, and healthcare regulation. Most of my work involves helping leaders make sense of complex systems: what’s actually happening, what the data supports, and what will hold up operationally and financially over time.

This page is for hospital CFOs, revenue cycle leaders, healthcare and health-tech executives, recruiters, and media who want a clear picture of how I approach revenue cycle and analytics work, and where my experience fits.